You don’t need an costly studio or production crew to produce video advertising collateral to grow your brand. Given the importance of video for audience engagement and search engine marketing, a small investment of money and time may give your advertising the increase it wants proper now.
Video advertising is the tactic that tops the listing of these B2B entrepreneurs plan to undertake to promote their companies next yr (marketingcharts.com).
Video Marketing Takes Many Forms
- Advertorial type video advertising
These are the varieties of videos many people think of when it comes to video advertising. They’re typically 1-2 minute advertisement type movies featuring a model, a special promotion or occasion, or particular products or services, and so forth.
- Endorsement advertising videos
Endorsement video advertising consists of content like customer testimonials and influencer videos. Essentially these are video advertising items that provide extra goal, third celebration endorsements, scores and critiques that provide social proof to people who are serious about doing business with you.
- Educational and explainer advertising videos
Like advertorial type movies, instructional videos typically shine the sunshine in your brand or its services or products. But as an alternative of being promotional in nature, they’re designed to educate potential and/or current clients. These videos could be scripted to talk technical info, how-to and other essential content material, but they can be more informal interview-style videos.
When our staff creates items for advertorial or instructional movies, we frequently make use of a silent interviewer format which makes it simpler for our shoppers to speak naturally about their services with out having to write and memorize scripts, which may feel unnatural and stilted.
Educational video advertising might be even more impactful than advertorial advertising content material because the videos appear more objective in nature. These forms of movies give clients confidence in figuring out extra about your model, or in understanding how to utilize your model’s products or services once after making a purchase order.
- Real-time video advertising
Real time video advertising consists of Facebook Live as well as any movies that you simply take stay at occasions, open homes, grand openings, tradeshows and conferences, and so forth. both to reach out to prospective shoppers for attraction or to document an occasion to showcase later.
Our selfie advertising video class has grow to be certainly one of our most-requested courses. It’s particularly helpful for solo-preneurs akin to small business house owners, gross sales professionals, actual estate brokers, and other professionals who are primarily the “brand” of their enterprise. There’s artwork and science to doing the right selfie advertising video that may take your video advertising to a extra professional degree and help communicate more effectively with your viewers.
Many businesses hold webinars as a shopper attraction advertising tactic. Not solely do webinars give you the capacity to get ready-to-buy clients to make a transfer, additionally they enable you to build your e mail and social media lists so as to build relationships with prospects and assist them transfer via the shopping for journey. Using webinars as video advertising instruments could be especially efficient since (assuming the webinar’s content material is “evergreen”) the content material can be utilized more than as soon as as “encore” performances, be replayed by members afterward, be uploaded to YouTube and/or be shared on your website.
You may additionally like: 6 Reasons Your Brand Needs Video Marketing – Infographic
What Type of Video Marketing Equipment Do You Need?
So now that we’ve coated a few of the methods you need to use video to promote your small business with more impression, let’s speak just a little bit about the kind of gear you need to pull this off like a pro.
We name this listing “mid-range inexpensive,” which means it’s priced accessibly for small enterprise house owners and solopreneurs while still offering some quality, and products that have 4-5 star scores from a number of customers. If you’re a video professional you’ve in all probability moved on to more refined (and costlier) gear – so keep in mind these are simply strategies for starter instruments for DIY video advertising.
Webinar video advertising gear
To do webinars we advocate that you simply spend money on a webinar hosting platform, an honest entry degree microphone and a webcam (yep, that’s it!)
If your webinars will all be slide-based you don’t even need the webcam; nevertheless, it nonetheless could be worthwhile to have this as you’ll be able to change forwards and backwards between webcam and slide or graphic presentation, giving viewers the chance to really feel like they “know” you personally as properly. We also added a few low-cost backdrop and lighting options which may improve the quality of your video advertising content even more.
Why we select this one: We use it. It’s far and away one of the reasonably priced webinar hosting platforms. For a low monthly worth (at present less than $10 per thirty days) you should use this device not solely to host and document webinars (for up to 1000 attendees) with an admin panel, chat, on-hold, muting capabilities, and so forth., but it’s also possible to use it as a enterprise device for conference calling, including display sharing / switching hosts, and so on.
- Webcam 1 – Starter Webcam – Logitech HD Pro C920 – 1080p Video Calling and Recording – Under $50
Why we selected this one: Higher resolution video / video recording (excessive definition 1080p) at an entry degree point of less than $50. Logitech has been making webcams for years. There are a number of low-priced fashions out there depending on what you want, but the 930 or 925 is an effective place to begin.
- Webcam 2 – Upgrade Webcam – Logitech C925-e – Business-grade HD video
Still nicely beneath $100, full 1080p HD video, autofocus and advanced mild correction. The lighting correction could be very useful, particularly if you would like to avoid the necessity for images lights and we found that the video quality was considerably better than the C920 when it comes to HD – eliminating the feeling that the audio is lagging behind the video and making movements much less pixelated/jerky.
- Webcam 3 – Video Conferencing vs. Solo Presenter – Logitech Conference Cam BCC950 Video Conference Webcam, HD 1080p Camera with Built-In Speakerphone
Under $200 with 1080p HD (high definition) video for conferencing or webinars. This could possibly be the one for you in case you plan to do instructional fashion webinars and would really like to have several members of your workforce participate “panel” type, otherwise you plan to report your webinar in a extra interactive means with individuals asking questions and commenting in actual time. This would even be a fantastic device for you to use if you would like to use webinars to report focus teams.
- Optional Backdrop 1 – Personal Portable Background – Less than $70
This background might be perfect when you’re doing webinars or podcasts the place you may be on-screen some or all the time. If you have already got an honest place in your home or office with a fairly nice, clear and non-cluttered background, you won’t want one in any respect.
- Optional Backdrop 2 – Backdrop Bundle with Studio Lighting Kit, Backdrop ‘green’ display and frame – Less than $100
This background might be ideally suited in the event you need a wider angle backdrop or if you need to do a customized backdrop towards the inexperienced display. You may also purchase cheap backdrop cloths in designs if you would like one thing much less plain, and also you’ll have the lighting you want to put video members in clear focus, showcase merchandise, and so on. If you have already got a great backdrop in your house or office, you may simply buy some desktop or tripod umbrella lights to hold this value low (less than $40).
- Microphone 1 – Snowball iCE USB Microphone + Stand, Pop Filter, Wind Screen and Stand Adapter – Less than $70
Yes, your webcam comes with build-in mics; nevertheless, in case you are going to be doing webinars using slides/graphics, investing in a greater devoted microphone will enhance your audio and make for a more skilled presentation. Like Logitech webcams, Snowball mics have been around a while and so maintain getting better and better. This specific bundle includes a pop filter in addition to two several types of stands, supplying you with more flexibility in how you stage your webinar workspace.
- Microphone 2 – Yeti USB Microphone with Studio Headphones and Pop Filter – About $130
Yeti is among the most trusted names in mics for webinars, podcasts, and so forth., promising “Unparalleled sound for streaming, recording, podcasts, vocals and more.” Both these mics are USB “plug and play” ready which suggests you don’t have to grasp complicated know-how to rise up and operating. You might be out of the box and onto the air in minutes with these webcams and microphones.
Real-Time Video, Selfie Video Marketing Equipment and Software
Good news right here: If your smartphone has an honest digital camera – say 16 mega pixels and up for its rear-facing digital camera, your smartphone is all you need to capture respectable real time and selfie advertising videos! Even higher – the software you need to seize and edit these recordings is FREE! Go to your app retailer and obtain Adobe Premiere Clip. With this software program, proper on your smartphone you possibly can:
- document video
- sync your video to music
- add titles, transitions, velocity up or decelerate for effects and visual polish
- edit your videos – minimize stuff out, splice stuff together, modify exposure and audio ranges
- add beginning and ending slides (no more unattractive mouth open mid-sentence cover photographs on YouTube!!)
- share instantly to social media and YouTube or,
- ship to your desktop or laptop for extra modifying with a premium video modifying program reminiscent of Premiere Pro
It really can’t be overstated how straightforward it’s for amateurs to shortly and inexpensively produce their very own movies on free and entry-level-priced gear.
Educational and Endorsement Video Marketing
If you’re filming video interview type or doing explainer videos, the same gear (and internet hosting platform) you used for webinars may be utilized for some of these movies. You can even report immediately to your pc using simply your webcam (with out using StartMeeting), in the event you don’t want to embrace any slide decks or different graphics in your presentation.
Another common type of explainer and academic video is cartoon or whiteboard fashion. Powtoon is a strong platform you should use to make animated cartoon-style explainer movies. You can attempt it out without spending a dime and their starter account is lower than $20 per 30 days. Animaker is whiteboard animation software program and once more – you possibly can attempt it out without spending a dime or start out with a low-cost plan, less than $20/month billed month-to-month or $12/month billed yearly (on the time this submit was written). With both program you possibly can download your animated videos immediately and/or share them to YouTube easily.
Advertorial, Educational and Endorsement Video Marketing
For any of some of these movies, it’d make sense to work with an area business videographer to get the very best quality outcomes. If this isn’t possible for you, your smartphone might be all you want to make an newbie version, otherwise you may spend money on an entry-level video digital camera. Amazon provides a number of 4K HD video cameras in the low-to-mid $200s, which you need to use in conjunction with video modifying software program to produce most of these videos.
Video Marketing is Easier – and Less Expensive – than Ever Before
Once upon a time video gear was expensive. It wasn’t straightforward to retrieve or edit. It wasn’t straightforward to convert to a digital pleasant format. It took hours and hours to produce. Not anymore!
The smartphone in your pocket or purse is likely to have the opportunity to produce high-quality, easily edited video content material which you could share to social media, your web site and e-mail advertising with a number of quick clicks. An cheap webcam and quality microphone can immediately convert your PC or laptop into a webinar studio that provides you the power to educate and have interaction with your audience immediately, develop you e mail lists, add worth for patrons and subscribers, and extra.
We supply enterprise images and videography providers throughout the larger Seattle-Tacoma region – from Everett to Olympia, together with Seattle, Redmond, Bellevue, Tukwila, SeaTac, Federal Way, Kent, Auburn, Bonney Lake, Sumner Puyallup, Tacoma, Lacey and all points in between. We would love to be a part of your story!
Infographic – Did you understand that about half of shoppers go browsing to search for movies related to a product or service earlier than buying?