We have just wrapped up one other epic Social Media Week! More than 280 friends attended Social Media Week Lima 2019 (#SMWL19) for a high-energy #Craveable experience. Our aim is to offer a close-to-home local event that highlights how manufacturers can use the facility of relationship advertising by way of social media to be discovered, be social and build repeat and referral business.
Our theme this yr was #Craveable: How to Create an Irresistible Brand, and we’re excited to say that it was a SWEET success! More than 30 speakers offered stellar advertising tips on how you can create craveable content material that converts and grows your social media group. Here are a couple of of these key craveable takeaways.
Jessika Phillips – Welcome to SMWL19 – #Craveable
Our keynote speaker was our very personal NOW Marketing Group President, Jessika Phillips. Jessika broke down what it means to “Be Craveable” and why it’s essential.
Jessika referenced final yr’s HXperience (human experience) theme and how it encouraged businesses to seek and reach out to their group, or the individuals their model serves. This yr, she took a dive into the importance of nourishing that group with content material that keeps clients coming back for extra.
Most importantly, she made it clear that the sales funnel is lifeless. Instead, using a flywheel concept will maintain manufacturers targeted on activating a tribe prepared to share your message for you. Turning your followers into fans, shoppers into advocates, group into collaborators and your staff members into evangelists.
The idea in advertising must be flipped to focus the shoppers you’re already serving and persevering with to nurture that relationship.
“Delight, Deliver and Do it Again” – never stop specializing in creating experiences worthy of being talked about.
“What you do is not unique… but how you do it can be” – create personal experiences which might be memorable.
“Your message is bigger than your product” – Brands should ask themselves “for what purpose” ought to someone choose them. What is their end mission and what do they stand for?
This means constructing a group and focusing on experiences and the relationships that come from it. Know your shopper then discover out how you can deliver more than you promised. Give them the VIP experience ongoing not just as a brand new sale.Discover what your individuals crave and generate experiences online and off that satisfies that craving. Most importantly, know that this is greater than just a craving in your product, it’s a longing for the belonging that solves the ache factors of your followers and helps them reach a aim. Be worthy of being talked about and nurture the relationships that spark conversation.
Stephanie Liu – Captivate on Command: How to Motivate the Masses with Only Your Words
“Be soul food… not eye sweet.’
Stephanie Liu spoke about fascinating our audiences by studying and understanding how they convey so we will comply with go well with, however first, the small print…
- 2 out of three employers rank communication as the highest talent they need
- 44 % of senior executives consider staff lack important mushy expertise
- A business with 100 staff spends a mean downtime of 17 hours every week clarifying communications
After hitting the audience with the numbers, Stephanie introduced us to the thought of communication representational techniques. She stated there are 4 kinds of communicators, each with their very own little languages.
Each of those varieties communicates slightly in another way. A visual communicator tends to speak quick and assume in footage. They want visuals to know what you’re speaking about. You can show them flywheels and blueprints and illustrations to make what you’re saying extra fascinating. Paint footage together with your words once we chatting with them.
Auditory individuals, study by listening. Then they will repeat things again to you, however they’re easily distracted by noise. They will even pay close attention to your tone of voice and the phrases you employ.
Kinesthetics are the feelers. And, they use a hands-on strategy to understand the necessities whereas sifting by means of info.
Lastly, there are digital individuals. These guys are logical. They can get caught speaking to themselves in their head. They have to shortly have entry to the logic, sense, and rationality of the knowledge you’re providing.
Creating a fascinating message first starts with figuring out tips on how to communicate together with your audience, identifying those communication types and working towards find out how to converse to them will assist you build your military of advocates.
Curious to see what sort you’re? Take Stephanie Liu’s quiz here!
Bryan Cramer – Live Hotseat
In a society that markets the messages it thinks individuals need to hear, Bryan Cramer taught us the significance of scaling the social media noise, understanding what issues to you, and delivering that message.
We typically view our relationships as one thing transactional. We supply one factor and hope for one thing in return. Bryan encourages that we take time to ask ourselves how we will serve our group with our objective in life. It’s about constructing belief and intimacy together with your clients, and finally creating extra pleasure in your life.
Panel: Increasing the LIVE-Span of Your Business
Led by Ross Brand @iRossBrand with Jen Watson @JWatson_WX, Judi Fox @Judi_Fox, and Daphne La Blanc @DaphneFLeBlanc
Our very first panel was all about reside video and why it’s such an necessary part of as we speak’s social media. Kicking off the discussion, the panel spoke about how this comparatively new delivery technique permits brands and marketers to be relatable and authentic to their audiences. It’s a real-time, real-life type of communication. You can have a conversation together with your buyer as you’re sharing info, your viewers can chime in and offer you direct suggestions or ask questions. This back-and-forth dialogue permits you to really interact with the viewers on a completely totally different degree.
Live video permits you to be raw and actual, to be yourself. Most shoppers lately have a superb BS detector. They’re in search of one thing that’s real and that they will trust. Live video helps you connect with them in a means that’s not overly produced. It’s the most effective ways to succeed in them for one-to-one conversation and schooling.
If you’re just getting started the panel agreed there are some primary gear that’s good to have on-hand… a webcam, smartphone, or DSLR to seize the reside video. Be positive you’re recording in an area with good lighting. If you aren’t blessed with an awesome pure mild source, a hoop mild or sq. LED is a superb choice. If you’re capturing with a telephone or digital camera, a wide angle lens is sweet to have and you’ll need to have a tripod to carry the system steady. Lastly, don’t overlook about good wi-fi! If you’ll be walking around, check the wi-fi throughout the situation to ensure there are not any lifeless zones that may probably drop your video.
Don’t overlook to start out a dialog when you’re doing demonstrations and hosting stay videos. People are watching you reside and they’re there to work together and speak. Ask questions, say hiya as you see viewers leap on and prolong an open-ended question to start out these conversations.
Utilizing Emotional and Social Intelligence to Create Authentic and Craveable Content
Make some extent to make it a follow, to know thyself, your strengths and weaknesses, what makes you cheerful, and what causes you ache. This is step one Tiffany Lanier mentioned as she spoke concerning the importance of using emotional and social intelligence in relation to creating content that resonates together with your audience.
Being self-aware for a model means understanding its character, values, and what it provides. When it involves motivation, keep in mind why you’re taking action towards what you want and take an trustworthy take a look at the way it will influence your audience.
Put yourself in somebody’s footwear and empathize, too. Know what your audience cares about and maintain changing your language and imagery accordingly. Be considerate and introspective when creating content. Does it align together with your needs as well as these of your buyer? Lastly, apply genuine human communication and social expertise by way of all channels.
When it involves craveable content. Tiffany broke these factors down utilizing the S.P.A.C.E components or:
- Social Awareness
With social consciousness, it’s essential to know the context of a state of affairs and how it impacts those round you. Furthermore, it’s very important to understand how to answer that state of affairs and methods to behave. Think of your presence, or the impression and entire message you’re sending together with your conduct, does this present authenticity, honesty, and congruence relating to your values? Also, is it a clear message? When completed right, your content should spark a sense of mutual empathy between your brand and one other individual.
Turn your emotions and their emotions right into a content material superpower!
The State of Video Marketing with Wave.video and Mari Smith
Did you recognize? Video marketers get 66 % extra qualified leads per yr! Yet some entrepreneurs still aren’t using video. That’s as a result of 23 % of them say they lack time and 21 % say they don’t know where to start out. Well, Mari Smith joined Jessika Phillips and Daniel Glickman by way of livestream to share some quick tips on how marketers can avoid these two humps.
Wave.video has 100 million video clips underneath $5, with lots of them less than $1. It’s a tremendous method to create superb videos with great footage shortly and inexpensively. And, beginning in August, this shall be obtainable at no cost for anyone on the internet!
If you’re into making movies on your audience, this can be a nice solution to show up and build relationships. You can start with reasonably priced instruments like Wave.video to reinforce your video! It’s quick and straightforward! Yay!
Try out Wave.video right here!
A Real Discussion on Creating a Craveable Brand Through Content
Troy Sandige @FindTroy, Demian Ross @demianross, and Brian Fanzo @iSocialFanz
In a world of good Instagram feeds and selfies, Troy Sandidge, Demian Ross, and Brian Fanzo reminded us that making your brand craveable comes from your want to care about others… #ShowUCare. This panel was all about putting the social again into your social media content. Vital tips from this panel for creating craveable content material included:
- Understanding your objectives and who you’re
- Knowing your blindspots in terms of connecting together with your viewers
- Showing that you simply care about others more than your general mission
- Improving on communication by making it invaluable
- Being transparent
When it comes right down to it, the nuts and bolts of creating a craveable model by means of content is to be actual and speak about real issues. This will give your audience perception into who you’re and make your brand extra craveable and relatable to the people you’re serving.
Your Story Matters: Be Honest, Be Vulnerable, Be Real
Jeff Howell @JeffHowell76
Tell your story. Jeff Howell asks and solutions the question of how are you going to construct belief together with your audience? By taking a danger and sharing your story in a weak, genuine and possible way, you’re opening your self to constructing an genuine group.
Telling your story means taking a danger to create an surroundings the place individuals are free to be themselves. And that, takes some humility.
What does it imply to have a priceless relationship?
To inform your story, you need to know your audience and the kinds of stories which are relevant and resonate with them? Knowing your viewers lets you tailor the way by which you deliver your message.
Be humble and truthful. Fake humility doesn’t work. They can inform. Being trustworthy concerning the stories you tell will encourage others to share their fact and build a group with others. Find the tales within your group. You can tell different individuals’s tales. Celebrate when a shopper wins! Celebrate your group members!
Don’t overlook to take risks. Be unique. It won’t even be a services or products you present.
Risks might mean:
- Online ridicule
- Lack of income
They may also humanize your model and:
- Spread your message
- Open infinite opportunities for relationships
There are not any shortcuts in creating and constructing relationships must be cultivated and it takes time.
Panel – The harsh truths about content material and what to do about it with Chris Strub @ChrisStrub, Mike Alton @mike_alton, Christine Gritmon @cgritmon, and Ai Addyson-Zhang @aiaddysonzhang
We all need craveable content material, and we would like it now! The web is full of tips and tips for quick success; nevertheless, Mike Alton, Christine Gritmon, and Ai Addyson-Zhang made it clear of their panel that content advertising takes time. In order to succeed in that craveable degree of content, you have to:
- Be constant. Show up. Do the work.
- Be one of the best of who you’re when creating content
- Meet individuals in the same area as you (corresponding to visiting conferences like #SMWL!)
- Focus on the quality of content somewhat than the quantity of it
- Always be learning methods to make your content better
Creating craveable, quality content material means being a top quality human being and being prepared to put within the work on your buyer. When it comes right down to it, give attention to the worth of one-on-one conversations (DMs) moderately than the quantity of views and likes you receive.
Relatability and the Future of Marketing – Brian Fanzo
Where is the way forward for advertising… relatability! Brian Fanzo hit the nail on the top with the assertion that our job as marketers and business house owners is to build trust with our viewers. Unfortunately, belief is tough to return by. Marketers have exploited the trust and now we have now to work more durable to shrink that hole. How? Being extra empathic. We have to inspire and train change.
You can’t simply put your head down and work to get observed anymore. You have to tell your story to get recognized. The time to vary is now. And nice content material is how we’re going to try this.
It’s not content material for content’s sake. Today’s shopper merely doesn’t have time for crappy content material. Instead, relatability is the key. The shopper must know that you simply understand them and learn how to clear up their issues. By referring to individuals, you prolong belief. Empower your viewers and empower your staff. The future of innovation lies in collaboration.
“Today’s consumer does not have time for crappy content.” – Brian Fanzo
Marketers need to inform stories, to not market to individuals. Connect with them. Give your group a window into who you’re, and to offer transparency. Always default to authenticity. By doing so, you will build a reference to audiences that may drive engagement to your pages and finally create advertising your shopper trusts and believes in.
Building a Superpower Personal Brand – Mia Voss
Mia Vos, shared some awesome perception into making a craveable private brand… quoting Dolly Parton, “figure out who you are…and be that on purpose” It’s about discovering your “what,” dwelling giant, and having fun.
“Live large, have fun.” – Mia Voss
Take time to think about your distinctive brilliance proposition, or the “soul” that defines your private model. Identify what makes you stand out. Need assist figuring this out? Use this components:
Your Accomplishments + Your Secret Sauce = Your Unique Brilliance Proposition!
After you’ve gotten discovered your “what,” and the unique soul of your private model. It’s time to put your private model into action with The Four Agreements by Don Miguel Ruiz, that are:
- Be impeccable together with your word
- Speak with integrity
- Do what you say you’ll do
- Set boundaries and stick to them
- Don’t take issues personally
- Your private brand just isn’t for everybody
- It’s not about you
- Focus only on what works
- Communicate clearly
- Reduce battle
- Ask clarifying questions
- Focus on only YOUR greatest
- Know that results might differ
- Remember that comparison is a crusher
Overall, enterprise culture and technique tends to give attention to motion and assertiveness moderately than reflection. Mia confirmed us that by taking the time to discover who you’re and who you need to serve, you’re in your option to building a significant private brand and much more meaningful relationships.
Creating a Craveable Social Media Workflow – Jessika Phillips, Brian Williams, Jacquelyn Beckner, Betsy Lee
Day two of Social Media Week Lima 2019 began with a panel of our own featuring Jessika Phillips, Brian Williams, Jacquelyn Beckner and Betsy Lee. We shared a behind-the-scenes peek into the processes we take at NOW Marketing group to create a craveable social media workflow.
Where to start out? Getting to know shoppers and their viewers is a key part to our craveable secret sauce. We are all the time working to ensure social content material aligns with shopper purchaser personas, or the semi-fictional representations of individuals with whom you’re making an attempt to do business. Knowing their pain factors, their every day life, language, and what sort of content will relate to them sets down the robust basis required for a craveable brand.
Another secret ingredient to NOW’s craveable workflow is getting shoppers involved in what we do. Whether it’s highlighting an worker on social media or providing a sneak peek into the every day workflow of a company, NOW all the time encourages displaying the smiling faces behind the brand with fun concepts together with:
- Sharing worker birthday posts
- Posting footage of company holidays and parties
- Going stay at a company occasion
- Hosting enjoyable contests that get clients concerned
After posting partaking content material, it’s time to start out constructing these significant relationships by means of constant engagement with followers and fans. While likes and views are good to see, it’s finally that true one-on-one engagement we hold as a prime priority.
Next, the group broke down the steps for creating some sweet social media content material. When it comes to generating craveable social media posts, it’s necessary to keep the 4-E rule in mind. Meaning your posts ought to both Entertain, Engage, Educate, or outline you as an Expert in your subject. You can take a look at our fun Four-E infographic here. When we are engaged on our social plan, we also hold the 10:Four:1 rule in thoughts to create 15 posts for the month. The ratio breaks right down to 10 posts from third-party sources, 4 from your blogs, and 1 should embrace a touchdown web page and a sales pitch. You can click right here to study more about this useful components.
Lastly, NOW dished out some tips and tips in your content. If you’re trying to create more eye-catching photographs and visible graphics in your social pages, Marketing Manager Betsy Lee extremely recommends using sites like Canva or RelayThat to turn up your craveable recreation. If you’re in search of cool social pictures to download, you’ll be able to attempt any of these stock image sites:
All of these tips and tips from the NOW group may also help you build the craveable model of your goals. If you’re on the lookout for more insights from the NOW squad, take a look at our weblog page!
Creating Craveable Messenger Marketing – Kelly Noble Mirabella
“You got to have fun when you got bots hun, cuz baby got bot!”
Kelly Noble Mirabella introduced the enjoyable as she taught the viewers the way to create a extra craveable chatbot experience. When it involves chatbots, individuals assume they’re annoying, boring, and that they trick you. However, chatbots have the potential to offer personalised interactions like never before.
Start placing some power into your chatbot to make it less boring on your clients! Use a real voice that connects to the actual individuals behind the display. Don’t be afraid to have enjoyable and use emojis, too! This is a superb opportunity to make these necessary, human connections.
Remember: you bought to have enjoyable whenever you obtained bots hun, cuz baby obtained bot!
Also, your followers need to know more about you, your mission, and what’s happening together with your model. This is where chatbots can actually amp up the craveable issue. Celebrities make the most of chatbots on a regular basis to attach with their fans and let them in on what’s occurring of their lives, and this makes their followers go loopy! So, consider your brand as a star. This will help you give them insider particulars, allow them to get to know you, make them feel particular, and build group.
Know that there is more to your chatbot than just promotional content material, too. Be positive that your potential subscribers know what they’re stepping into and what to anticipate from your brand. Follow via together with your brand promises and then delight your followers once more utilizing the identical formulation. Overall, RESPECT your audience, even if it means making it straightforward for them to unsubscribe in the event that they find your brand shouldn’t be for them.
Statement of Worth – The Essential Brand Value Your Company Your Company Desperately Needs and Customers Can’t Resist – Angus Nelson
What is value? What is the price of your brand? Is it the price of your bodily product and its monetary worth? These are the intriguing questions that kick-started Angus Nelson’s session. When it comes right down to the price of your brand, it’s all about understanding your self, your mission, and the group of individuals you need to serve. When it comes to price, it’s essential to spell it out:
Who are you making an attempt to succeed in?
Your product is one factor, however your clients are why you rise up every morning. Find your market. Then discover a niche inside that niche. It’s essential to start out chatting with the individuals you are attempting to succeed in. This means digging into the demographics and finding that distinctive market that matches your soul and your mission.
Take the opportunity to make your product irresistible in your distinctive market. Cultivate a model that has the soul, leaders, mastery, and expertise wanted to serve and empathize together with your market.
Remember that your brand is all about constructing relationships. If you don’t care on your market then someone else will. Your brand has to offer empathy, connection, belonging, trigger, and customer-centric advertising. Keep in thoughts that you are constructing something greater than a product. You are building a group that may advocate in your mission and your model.
You need to perception in the energy of your brand. It’s all concerning the mindset, power, and the impression you convey to it. This is the half where it’s essential to study, develop, and create momentum in your mission. Your brand is value it and you’re value it.
Lastly, your model has to have coronary heart. You have to be a model value loving, a brand that helps, and a brand that is human. It shouldn’t be your final objective to be the hero. It’s not about you. It’s your aim to be the Yoda that empowers the Luke Skywalkers of your market!
“Be the Yoda. Empower Luke” – Angus Nelson
After spelling it out, Angus gave us a much totally different perspective on providing value to your clients. You need to have a great grasp on your mission and the group you need to assist and increase up.
Facebook Groups: How to Grow Your Backyard Party – Bella Vasta
Bella “Be the Destination” Vasta shared with us some methods for rising Facebook teams. Why Facebook teams, chances are you’ll ask? Well, due to the superb engagement you get together with your viewers. While pages obtain as much as four % for engagement, groups obtain greater than 60 %! That deserves repeating… teams receive greater than 60 % engagement versus 4 % on your pages!
How? You need to be the vacation spot!
You have to make your Facebook group the place to be. Bella used the thought of a yard get together to elucidate what she meant by that. She stated that while a yard social gathering is unique to the friends, it’s one thing that is heard throughout the neighborhood. People can hear it, even see a few of it, and it makes them need to attend.
“Be the destination!” – Bella Vasta
But, you need to determine what kind of social gathering it’s going to be. A kid’s birthday celebration is totally different than a beer and brats cookout. You need to know who is going to attend and be the destination for that individual.
In addition, you must know what worth the get together provides and you need to find a solution to maintain the social gathering going. What are you going to supply and continue to serve to your get together to maintain it going. What does this mean in your brand… invite others to hitch the group who may find worth in making connections with others who’re already engaged. Provide invaluable and significant content material so your “guests” are discovering function in belonging. And hold partaking! The extra lively your group members develop into, the more they’ll need to maintain coming again.
When your Facebook group is the destination, you’ll have individuals excited to hitch you and in case you hold serving them, they’ll stay. Then you possibly can direct them to your model.
Panel: How small businesses are creating #Creaveable social content that grows ROI
Led by Mike Gingerich @mike_gingerich with panelists Terry Duperon @GoodPeopleGoods, Sara Anderson @sarassweetslima, and Dan Muhlenkamp @PreferredInsCtr
During our ultimate panel we heard from a couple local small enterprise house owners on how they create the social media content that their audiences crave. Led by Mike Gingerich, we listened to Sara Anderson from Sara’s Sweets, Terry Duperon from Good People Goods, and Dan Muhlenkamp from Preferred Insurance Center.
The first thing the panel talked about was the platforms they used. They all agreed that it’s a must to give attention to the platforms that be just right for you.
Terry spoke about giveaways on Instagram and utilizing them to drive engagement with others.
Sara shared how she makes use of demonstration movies to show individuals. And, she additionally makes use of Facebook to build help and engagement from fans for her themed days.
Dan and the remainder of the panel additionally shared how they’re using reside stories to get feedback and engagement from clients and shoppers so they can study more about what they need. These features let you poll followers and ask them specifically what things they’d wish to see and give customers the power to ask direct questions.
They additionally use their social media accounts to experiment and determine what works with their audience and uses their platforms to speak instantly with their audiences.
Social Media Week Lima was an epic experience and we discovered a lot that this was just a tiny sampling of all the good takeaways that have been shared.
Did you attend Social Media Week Lima this yr? What did you study? We’d love to listen to what you took away from the conference.
You gained’t need to miss Social Media Week Lima’s 2020 conference as we’re taking a deep dive into turning into #Unfiltered: Growing your Brand Through Genuine Authenticity and Community. Experience the conference first-hand at the easiest pricing… click here >> to reserve your tickets. Hope to see you subsequent yr!